SECP Orders 5 Deceptive Campus Companies to Change Brand Names
"The Educators" is a registered brand name of The Educational Services Private Limited (Beaconhouse Group). Five unauthorized campuses were incorporated using deceptive names including Al Qadir Campuses of The Educators Pvt Ltd, Multan College of The Educators Pvt Ltd, The Mailsi School of The Educators Pvt Ltd, Sahiwal College of The Educators Pvt Ltd, and Gulgasht Campuses of The Educators Pvt Ltd.
As panel lawyer and legal advisor, we filed corporate complaints and interpreted the statutory criteria of "identical with", "resemble", and "similar to" before the Additional Joint Director, SECP CRO Multan, applying rigorous trademark and corporate identity tests.
The SECP allowed our complaints in full and ordered all five respondents to change their deceptive company names within a strict deadline.

